Sure startups are small and unknown, but they have better tech! They’re nimble! They’re more innovative! And they’re going to use the shears of determination to cut through red tape and make solutions that benefit everyone. It became an effective tool for startups to sell themselves to investors. Alexander goes on to explain that while the word has its roots in the 90s with “‘disruptive innovation,’ a principle whereby entrenched, dominant product or service providers could be unseated in the market (have their leadership position disrupted) by smaller rivals who offered solutions more simply or at less cost,” the startup world-an industry of underdogs-was immediately drawn to it.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |